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What does familiarity with a city breed? Often it's a dicey, odd mix of insight and stereotype -- factors that play into what Trent Gillaspie is up to.
Besides a day job, Gillaspie, 28, is a comedian who bases
his routine around stereotypes. In early 2013, he expanded his act into
geography side project: an annotated map of Denver calculated to get residents howling.
Some thought it was hysterical. Others found it offensive. The
map has probably caused recurring heartburn among boosters of the Mile-High City
To be sure, Gillaspie (photo below) has an insider's knowledge of the
city. He's originally from Lincoln , Neb. , and had been in Denver since 1995.
He felt he had comedic-stereotype license to overlay tags on
a conventional map, pinpointing areas like "Stinky Town" and
"Cougar Town" and identifying what he perceived as neighborhood'
characteristics: "Struggling Artsy Entrepreneurs," "Ex-Frat
Boys," "People With Diseases Because of the Power Plants,"
Stroller Pushers, "Bum-uda Triangle," "Wealthy Democrats,"
"Every Cop in Denver" and so on.
There was something to demonize or amuse everyone.
And the map and the concept behind it went viral: Judgmental
Maps (www.judgmentalmaps.com) is now a website where people try to get their own
souped-up maps posted. To date, there are renditions of Knoxville, Tenn.; Albany, N.Y.; London; Orange County, Calif.; Dayton , Ohio ; Jacksonville ,
Fla.
Warning: All are offensive, to a degree, to someone. Ethnic, racial, socio-economic and religious slurs are common.
The map-to-map link is at the bottom of each page, below pro
and con viewer comments.
The creators own the rights to their maps; the only one for
sale on the site is Gillaspie's.
And which Denver
neighborhood was Gillaspie's?
"I lived in the area labeled 'Taco Cart HQ.' Every day
around 10 in the morning and 6 at night, we had taco carts going through the
street ringing bells. It's a cultural distinction of the neighborhood."
Gillaspie said he's now getting 15 to 20 maps submitted each
week.
But for an online atlas that doesn't aim for conventional
accuracy, not all aspiring humorists/cartographers make the cut.
"I had one for Seattle
that was marked 'Hipsters' over the whole city. It was funny and
accurate," Gillaspie said. "I couldn't stop laughing. But it didn't
fit in with a level of familiarity."
He looks for a geographic familiarity that takes 20 or so
years to accumulate. He also nixes statewide maps because they don't allow the
required level of details, like in the southeast corner of the Nashville map
where you can place "Weird Religious College," "Poor People in Apartments,"
"Southern Pride," "Kurdish Pride," "NASCAR Fans,"
"Weird Mall" and "Strangely Normal" in close proximity.
Reactions to the maps differ from city to city. Reviewers in
L.A. were
positive; critics in Minneapolis/St. Paul were not.
The biggest criticism he said Judgmental Maps receives is
about the spelling of the project/website: There's an "e" missing
that should follow the "g."
Gillaspie also receives a lot of requests for maps of cities
that are, so far, uncharted.
"But no requests from Charlotte ," he said. "In fact, none
from either of the Carolinas ."
I only recently came across judgmentalmaps.com: A friend who
has lived and worked in exotic locales -- Saudi
Arabia , Iraq ,
Bulgaria , Nigeria and even my Charlotte ZIP code -- put up
a link on Facebook to the map of his hometown of Knoxville ,
where he has returned.
I called Terry in Knoxville
after talking with Gillaspie. What did he think of the map?
"Oh, that 'crazy map?' It was great. It was spot on."
Terry drew my attention to an area southwest of downtown Knoxville labeled
"Setting of a Horror Movie."
Terry said it was a joke only locals would get: It's at a University of Tennessee
Terry, by the way, lives near the bottom of the Knoxville map -- south of
"The Crumbling Hubris of the 1970s," just north of "Desperate Car
Dealerships."
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